The one entity

One person. Every channel. One brand.

Mission: put Jonny everywhere as one connected presence. North star: be the go-to voice for how to build and scale businesses with AI and content creation.

HUB jonnyshapland.com ANCHOR YouTube 68.7K ~60+ ASSETS MAPPED 2026-06-01 CLICK ANY ROW ↗
01

The Estate

click a row for detail
active core separate business dormant / faceless retired needs info
Personal brand
the core, on-mission
Sub-accounts: @jonnyshapland.365, @jonnyshaplandfit. Reserved: stan.store.
Hub + storefront
owned centre of gravity
No separate Linktree or Beacons: the site is the hub.
Products
content feeds these
Community + email
owned audience
Affiliate layer
how the content earns
BuildMyService
separate business pillar
Faceless brands
footprint + a video each
Old business
retired, keep for back-links
Legacy handles
redirect or retire
02

Decisions locked in & why

so we're on the same page
01
Voice-first workflow building
why/new-workflow now expects a spoken waffle plus your references (old SOPs, Poppy boards). It is how you actually work: references are the skeleton, your voice is the intent.
02
This is context, not a workflow
whythe content map sits in _brain/ as the layer above workflows. Not a repeatable job: it is the map every job reads to know which channels it serves.
03
Identity = the AI Creatorpreneur umbrella
whyyour own videos prove it (the five pillars below). The channel is "build and scale with AI plus content". BuildMyService is one thread, not the whole story.
04
Old brands = legacy footprint + content
whydomain authority is hard to earn, so nothing gets wasted. Every old domain points back to you, and each becomes a documentary video.
05
Email home: GoHighLevel
whyyou already pay for it (it runs BMS), so consolidating saves another monthly bill. The exact reason you cut Systeme.io.
06
Credentials: Apple Passwords
whylogins and API keys live there, never in this git repo. Git history is permanent, so a repo is the wrong place for secrets.
07
The authority gap is the priority
whyyou are owned-heavy, earned-light (almost no press or podcasts). Interlinking helps, but getting cited is the bigger lever for the entity play.
03

Content pillars

what the channel makes
P1
AI tool reviews & tests
P2
Faceless / make-money-with-AI
P3
AI UGC ads & influencers
P4
No-code automation workflows
P5
Income experiments / challenges
04

The two strands this unlocks

future workflows
The thesis

Make Google, the platforms and the AI models read it all as one person.

Every profile and old domain links back to the hub, with one consistent name and bio. Scattered assets earn no authority. Connected ones compound it.

Strand A

Interlink for authority

sameAs everywhere, hub-and-spoke linking, claim the entity. Closing the thin earned-media gap (press, podcasts) is the unlock.

Strand B

Create once, distribute everywhere

A human anchor (a real YouTube video, your voice, screenshots) gets atomised by an agent into formatted content for every active channel.

05

Open // next

what's left
[x]Live follower numbers pulled in-browserdone
[x]Skool tiers confirmed: $7/mo main + $97/mo premiumdone
[ ]UK earned-media dig (local Cornwall press)optional
[ ]/wrap to log + commit this sessionready
[ ]Host the dashboard at creator.buildmyservice.co.uk + auto-generate from the brainfuture